7 Ingredients Of An Irresistible Offer essential to nail every deal.
1. It Must Be Solving A Deep Problem
– Your offer must be able to solve a very important problem
Because you’ve experienced a problem doesn’t mean it’s a great problem to make an offer on
Don’t be “self emotional” with offers.
Pay close attention to what your customers really need.
2. Bonuses
– Bonuses are key factor to making your offer irresistible
Bonuses increases perceived Value And of course, Fast action bonuses increases Conversion
3. Greed
Understand the concept of perceived Value and Real price of your offer
When perceived Value is greater than the fee, greed sets in and it becomes a no brainier
Let the customers win
And it’s not like you are losing
4. Urgency/Scarcity
– Make sure there’s a time limit
You can’t just make an offer and leave people to take a decision on their own
People usually procrastinate. Yeah it’s Nature
You must make them buy on the spot or run to get money and buy
5. Social Proof
– The major reason don’t buy is because of RISK
Risk of been Scammed,
Risk of not getting Value.
When people know you, like you, trust you; the risk factor goes down the rail.
When you reduce the risk of doing business with you,
BOOM! Sales Increase
6. Testimonies
– People will respond more to testimonies; either cold or warm audience.
When cooking an irresistible offer, you must add spice of testimonies
Sprinkle it all around
Gather as much testimonials as possible from people
People believe what others say about you more than what you say about yourself…
Now let’s go to number last
7. Sell Results Not Feature
Sell the destination not the journey
People buy the result from your offer
People don’t buy offers, they buy solution
Focus 90% on the final results people will get from your offer and 10% on what they will do.
Hope I delivered Value?..
If you think there’s more to add to the list, please feel free to share your thought via the comment section
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